The amount and type of information Facebook and Google collect about us is truly scary. As a digital marketer, I find the opportunities endless but I also find it worrisome. After reading this article, you may never look at Facebook or Google the same again. You may even be put off using their services. You will, however, be convinced that this where you should be spending some of your advertising dollars.

Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. Think of it as a fusion or marriage of sorts between site redesign and marketing, where the two goals become one.

Is your business failing to keep your Facebook audience engaged? Few likes or comments on any of your posts? This may suggest you’re failing to use Facebook to generate new leads or sales. Here are some tips you can apply to your next Facebook post today!

Chances are a potential customer can purchase the same or similar product from another website. Choosing who to purchase from doesn’t necessarily come down to price. Instead, they will be looking for the “safest” option. Don’t give potential customers a reason not to purchase from you. Here’s 10 reasons why a potential customer decides not to purchase from your ecommerce store. 

Amazon’s digital marketing prowess helped it to become the biggest retailer in the world. It didn’t achieve that by running a few AdWords or making regular posts to its Facebook page…

Instead, they engage their customers with highly relevant and personalised offers based on their previous purchases. Here’s how your retail business can use digital tools to do the same!